I'm A Celebrity...

For I'm A Celebrity... Get Me Out Of Here! 2023 I joined the Lifted Entertainment team as a digital content producer working remotely from London.

My main responsibility was the management and curation of content on the official I'm A Celebrity... mobile app. This included creating and publishing daily audience interactions (polls & quizzes) in line with show content from each TX.

In 2024 I joined the digital team in Australia as part of the TX digital content producers, creating and publishing digital content alongside the live broadcast every night. Responsibilities included:
- Content strategy to promote the new 'I'm A Celebrity Unpacked' broadcast
- Filming and editing promotional content ahead of the first episode
- Daily content editing and publishing for 20+ episodes of I'm A Celebrity utilising Adobe Premiere Pro and Photoshop

In 2025 I progressed to the role of Senior Digital Producer, responsible for content outside of the main broadcast.
- I oversaw the filming of digital content at each Celebrity's press & profiles day in London ahead of flying out to Australia.
- I looked after branded content planning, content capture, edit and delivery for the shows headline sponsor 'tombola'.
- I worked with UK influencers Ally & G to bring their content format 'Backseat Driver' to the I'm A Celebrity Jungle, integrating the shows aesthetic and ensuring the editorial matched the shows usual tone.